Drop revolutionizes Nigeria's ride-hailing with mandatory verification, 10% commission, and enhanced safety measures.
There's this new ride-hailing app called Drop that's about to launch in Nigeria, and it’s making some pretty bold claims. With the current state of chaos in the ride-hailing sector—where even the big players are struggling—it seems a bit crazy to start something new. But here we are.
One of the things that caught my attention is how serious they are about safety. Both drivers and riders have to go through a rigorous verification process. I mean, we’ve seen how lax other platforms can be with rider verification, and it often leaves drivers feeling vulnerable.
The founder, Moyosore Oladeinde, had her fill of rudeness and safety issues from existing apps and decided it was time for a change. She wants an app where both parties can feel secure, and honestly? That sounds appealing.
For drivers, the KYC (know your customer) process is intense. They even send a code to the driver’s home that has to be input into the system! Plus, there’s a camera installed in their car that only activates when they’re on a Drop ride. Talk about next-level surveillance!
Riders aren’t getting off easy either; mandatory verification means you better have your info straight because they’re cross-checking against third-party databases. If you can’t pass that test? Better be ready to upload some government ID.
Now let’s talk about something everyone loves to hate: commissions. Drivers are usually up in arms over the standard 25% cut most apps take. Drop claims it will only take 10%, which sounds heavenly for drivers—if it’s sustainable.
Moyosore says they’ll make it work by diversifying revenue streams with things like rentals and personal chauffeur services. But will that really cover costs? And won’t those other services just end up being more competition for drivers?
Drop is certainly coming out swinging with its focus on safety and fair commission rates. But I can’t help but wonder if another app will just end up being another option for riders who don’t care about those things.
Still, if enough people feel as Moyosore does—that existing platforms are lacking—then maybe there’s room for something different.
Will you give Drop a chance when it launches? Or do you think it's destined to fail like so many others before?
